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If you are researching hubspot vs recurpost, you are probably not just looking for features. You want to know which tool will actually save you time, keep your calendar full, and make reporting easier instead of adding another tab to your browser.
Here is the truth: both tools can handle social publishing and reporting, but they are built for very different types of users.
In this guide, we will break down hubspot vs recurpost by features, pricing, use cases, and real world fit, using data from each company and trusted third party reviews. Wherever you see a claim, you will see a link backing it up.
HubSpot vs RecurPost: quick overview
Before you compare tiny details, you need a simple picture of hubspot vs recurpost.
HubSpot is an all in one platform for marketing, sales, and service, with social media tools sitting inside its wider ecosystem. You can plan and publish posts, monitor mentions, and track performance in one place, fully tied to your CRM. HubSpot lets you manage a social inbox, monitor keywords, and connect results directly to contacts, deals, and revenue through its social media management tools and CRM integration (HubSpot social media software, HubSpot CRM).
RecurPost started as a social scheduler and content recycler. The platform focuses on queues, recurring posts, and content libraries that keep your social feeds active with minimal manual work. RecurPost helps you plan, publish, review, and analyze content across multiple platforms from one dashboard, with a clear focus on evergreen posting and automation (RecurPost homepage, RecurPost profile).
So the short version of hubspot vs recurpost is:
- HubSpot is best when you want social media to sit inside a full marketing and CRM system.
- RecurPost is best when you want strong scheduling, content recycling, and a lighter price tag.
Now let us look at the details.
HubSpot vs RecurPost: feature comparison at a glance
This section covers the core feature differences in hubspot vs recurpost.
Scheduling and publishing in hubspot vs recurpost
HubSpot gives you a built in social media calendar where you can schedule posts across Facebook, Instagram, LinkedIn, X, and YouTube, all from a single interface. You can connect your social accounts to your blog so new content is shared automatically and report on performance by network, campaign, and publish time (HubSpot social management).
RecurPost, on the other hand, is built around scheduling, queues, and content libraries. You can create evergreen content libraries, set recurring schedules, and let the system refill open slots automatically. RecurPost supports batch scheduling, recurring content, and calendar automation for multiple profiles, which is very helpful for creators and agencies that need ongoing posting without daily manual work (RecurPost content calendar guide, RecurPost content calendar tools).
So for hubspot vs recurpost in scheduling:
- HubSpot wins on tight integration with campaigns, CRM, and analytics.
- RecurPost wins on evergreen queues and recurring posting.
AI and automation in hubspot vs recurpost
HubSpot invests heavily in AI across its platform. You can use HubSpot AI tools to create or refine social posts, blog content, CTAs, emails, and more, with AI woven into the main editor and Breeze Assistant. HubSpot provides AI content tools to generate posts directly from prompts, blog posts, or pages, and refine tone or length without leaving the app (HubSpot AI content writer, HubSpot AI social tools, Breeze AI overview).
RecurPost also uses AI, but with a narrower focus. The platform uses AI to study past performance and pick the best posting times, and offers more than ten AI features for scheduling and optimization on higher tier plans. RecurPost documentation and blog content note that its AI can boost engagement by improving timing and automating repetitive scheduling tasks (RecurPost automation tools, RecurPost pricing).
For AI in hubspot vs recurpost:
- HubSpot wins if you want AI for copy, pages, email, and social posts in one place.
- RecurPost wins if you mainly care about AI driven posting times and smarter automation inside a scheduler.
Analytics and reporting in hubspot vs recurpost
HubSpot tracks social performance down to contacts, leads, and deals because everything is connected to the CRM. You can see which posts bring visits, contacts, and customers, compare channels, and connect social results to wider campaigns with out of the box reports (HubSpot social analytics, HubSpot product catalog).
RecurPost includes analytics reports in its Agency plan and above. You can see what content performs best, which platforms drive engagement, and how consistent your posting is over time. Reviews highlight that RecurPost reports help teams see what is working and what needs adjustment while keeping the focus on content recycling and queues (RecurPost G2 description, RecurPost profile).
In hubspot vs recurpost on analytics:
- HubSpot is stronger for revenue linked reporting and multi channel campaigns.
- RecurPost is solid for scheduler level analytics and content performance.
Collaboration and workflows in hubspot vs recurpost
HubSpot supports team collaboration across marketing, sales, and service. You can assign tasks, manage approvals, and connect social posts with wider campaigns and workflows, especially on the Professional and Enterprise tiers. This keeps social content in sync with email, landing pages, and sales activity (HubSpot marketing hub pricing).
RecurPost focuses on collaboration for agencies and teams managing many profiles. The Agency plan includes workspaces, internal and external approval workflows, and the ability to invite clients to add social profiles, which is critical when you manage many brands from one dashboard (RecurPost plans and pricing).
So in hubspot vs recurpost for collaboration:
- HubSpot fits teams that already live inside the HubSpot CRM and marketing hub.
- RecurPost fits agencies that manage multiple clients and need simple workspaces and approvals.
Integrations and ecosystem in hubspot vs recurpost
HubSpot has a large ecosystem of native integrations and an app marketplace, along with built in CRM, email, forms, automation, and AI tools. Social media management is just one part of its wider platform, which lets you connect organic social to ads, email nurture, and sales outreach (HubSpot CRM, HubSpot social media overview).
RecurPost connects to many social platforms, with workflows that support Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube from one place, along with a social inbox for messages and comments. Its mobile app listing mentions workflows for each network, which is useful when you manage content for many brands on the go (RecurPost App Store listing, RecurPost homepage).
In hubspot vs recurpost on ecosystem:
- HubSpot is better if you want social media to live inside a full go to market platform.
- RecurPost is better if you mainly care about social scheduling across many profiles with strong evergreen support.
HubSpot vs RecurPost pricing in 2025
Pricing is often the biggest factor when comparing hubspot vs recurpost, especially for small teams.
RecurPost pricing
RecurPost positions itself as a cost conscious scheduler. As of the latest pricing, the Starter plan begins at around 9 dollars per month and includes 2 social profiles, 10 daily posts per profile, and recurring posting. The Personal plan starts at 25 dollars per month and adds up to 5 profiles, 20 daily posts per profile, seasonal libraries, and extra features. The Agency plan is 79 dollars per month and includes 20 profiles, 80 daily posts per profile, workspaces, approvals, more than ten AI features, and analytics reports (RecurPost pricing page, RecurPost content calendar tools).
This makes RecurPost attractive for freelancers, small businesses, and agencies that want a scheduler with automation and reporting at a predictable monthly cost.
HubSpot pricing
HubSpot social media tools live inside its marketing hub. There is a free tier with basic CRM features and limited marketing tools, and then paid tiers that unlock more advanced automation, reporting, and AI. HubSpot offers free CRM tools for up to a set number of users and contacts, with no time limit, and then paid hubs on Starter, Professional, and Enterprise plans with higher limits and more features (HubSpot CRM pricing, HubSpot marketing pricing).
Third party breakdowns suggest that while HubSpot can start with a low monthly cost on Starter, the price climbs as you add contacts, users, and hubs. A 2025 pricing review shows additional costs for automation credits, messaging limits, and advanced features, which means you need to plan your stack carefully when you scale (Method HubSpot pricing breakdown, Encharge HubSpot pricing guide).
For hubspot vs recurpost on pricing:
- RecurPost is usually cheaper if all you need is social media scheduling with automation.
- HubSpot is a bigger investment but combines social with CRM, email, automation, and service in one place.
Ease of use in HubSpot vs RecurPost
Another key factor in hubspot vs recurpost is how each tool feels day to day.
HubSpot groups social tools under its marketing hub. If you already use HubSpot for CRM or email, the social tools feel familiar and consistent, and reporting flows naturally into your existing dashboards. Guides to HubSpot social tools describe a clean interface for creating and scheduling posts, monitoring mentions, and viewing performance in one panel (HubSpot social media management overview, HubSpot social tool feature breakdown).
RecurPost is designed to be simple for content creators and agencies. Its homepage and reviews describe a straightforward dashboard with clear queues, libraries, and schedules that help you manage many profiles without confusion. The platform reduces manual work by grouping posts into libraries, automating recycling, and surfacing a single view of conversations and reports (RecurPost homepage, RecurPost profile).
So for usability in hubspot vs recurpost:
- Choose HubSpot if your team already lives inside HubSpot and you want social as another built in channel.
- Choose RecurPost if you want a focused scheduler that you can understand in an afternoon.
HubSpot vs RecurPost: best fit by type of user
Different users will land on different sides of the hubspot vs recurpost decision.
HubSpot vs RecurPost for small businesses
Small businesses often need a mix of social media, email, and basic CRM. If you want all of that from one vendor, HubSpot is a strong choice. You get a free CRM, basic marketing tools, and the option to grow into more advanced automation later (HubSpot CRM free tools, HubSpot marketing overview).
RecurPost is better when your main goal is to keep social feeds active without hiring a full time marketer. The Starter and Personal plans offer evergreen posting, best time scheduling, and multiple profiles at a lower cost than a full marketing suite (RecurPost pricing, RecurPost content calendar guide).
HubSpot vs RecurPost for agencies and teams
Agencies need workspaces, approvals, and ways to juggle many brands. In hubspot vs recurpost for agencies, the picture is split.
HubSpot agencies benefit when clients are already on HubSpot, because you can connect social campaigns directly to contact records, deals, and reports, and use one platform for content, email, and automation (HubSpot product catalog, HubSpot social media overview).
RecurPost Agency plans are built specifically for teams that manage many social profiles. You get workspaces, client invites, internal and external approvals, and higher posting limits, along with strong automation and evergreen queues. Reviews from creators and agencies point out that RecurPost saves time by recycling content across many accounts, which is a big win when you manage dozens of profiles (RecurPost plans and pricing, RecurPost G2 reviews).
HubSpot vs RecurPost for solo creators and freelancers
Solo creators usually care about cost, ease of use, and automation. For this group, hubspot vs recurpost often leans toward RecurPost.
RecurPost offers low cost plans with strong scheduling and evergreen reuse, plus an app that supports workflows across Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube. That means you can batch content, load it into libraries, and let the tool publish while you work on other things (RecurPost App Store listing, RecurPost homepage).
HubSpot can still make sense for a solo creator if you are building a full funnel with email, landing pages, and CRM in one system, but the subscription cost may feel high if you only use the social features (Method HubSpot pricing breakdown, Encharge HubSpot pricing guide).
HubSpot vs RecurPost for larger and enterprise teams
For larger teams, hubspot vs recurpost usually tilts toward HubSpot. Enterprise plans include advanced reporting, custom objects, workflows, and now agentic AI features that help with content, support, and prospecting. HubSpot recently introduced Breeze Agents, a set of AI tools that help small businesses and larger teams respond to customers, generate content, and manage data driven workflows inside the platform (HubSpot Breeze AI agents news, HubSpot product catalog).
RecurPost can still be part of a large tech stack as a dedicated scheduler, especially for brands that care deeply about evergreen social content, but it does not replace a full CRM and marketing platform (RecurPost profile, RecurPost G2 description).
HubSpot vs RecurPost: pros and cons summary
Here is a quick summary table to compare hubspot vs recurpost.
| Tool | Pros | Cons |
|---|---|---|
| HubSpot | All in one platform for CRM, marketing, and social; strong reporting that connects social to leads and revenue; AI tools for content across many channels; large integration ecosystem (HubSpot CRM, HubSpot AI content writer). | Can become expensive as contacts and hubs grow; may feel heavy if you only need a scheduler; learning curve for new teams not already on HubSpot (Method HubSpot pricing breakdown, Encharge HubSpot pricing guide). |
| RecurPost | Strong evergreen posting and content libraries; affordable plans for individuals, small businesses, and agencies; AI assisted timing and automation; workspaces and approvals for teams (RecurPost pricing, RecurPost automation tools, RecurPost G2 reviews). | Focused on social media only, so you still need other tools for CRM and email; advanced analytics and reporting live on higher tier plans; some reviewers feel other AI tools offer more features at similar prices (RecurPost review article, RecurPost G2 description). |
Final verdict: how to choose in HubSpot vs RecurPost
So where should you land in hubspot vs recurpost?
Choose HubSpot if:
- You want social media to plug into CRM, email, automation, and sales.
- You care about tracking social impact on leads, deals, and revenue.
- You plan to use AI across many channels, not just social posts.
Choose RecurPost if:
- You mainly need a powerful social scheduler with evergreen queues.
- You are a small business, creator, or agency that wants lower monthly costs.
- You want simple workspaces and approvals for many clients and profiles.
If budget is tight and social media is your main channel, start with RecurPost and pair it with a simple CRM. If you already use HubSpot or plan to centralize marketing and sales in one place, leaning into HubSpot social tools will make your reporting and workflows much smoother.
Either way, the smart move is to start with a trial. HubSpot offers free CRM and marketing tools, and RecurPost offers a free trial with full access to its scheduling features, so you can test real workflows with your own content before you commit (HubSpot CRM free tools, RecurPost free trial).
FAQs: HubSpot vs RecurPost
1. Is RecurPost better than HubSpot for small businesses?
RecurPost is often better for small businesses that mainly need social scheduling with automation, because its Starter and Personal plans offer recurring posts, best time scheduling, and multiple profiles at a lower monthly price than a full marketing platform (RecurPost pricing, RecurPost content calendar guide). HubSpot becomes a better choice when a small business wants CRM, email, landing pages, and social media in one integrated platform (HubSpot CRM, HubSpot social media tools).
2. Does HubSpot offer evergreen posting like RecurPost?
HubSpot lets you schedule and reshare posts, but its social tools are not built around evergreen content libraries in the same way RecurPost is. RecurPost specializes in evergreen posting through content libraries and recurring queues, filling gaps in your schedule with saved content so feeds stay active without manual re scheduling (RecurPost content calendar tools, RecurPost G2 description). HubSpot focuses more on campaigns, analytics, and multi channel reporting than on deep recycling workflows (HubSpot social media management overview, HubSpot social feature breakdown).
3. Which tool is more affordable in the long run, HubSpot vs RecurPost?
RecurPost is generally more affordable in the long run if your main need is social scheduling, thanks to Starter, Personal, and Agency plans that cap costs while still adding features as you move up tiers (RecurPost pricing page). HubSpot can feel more expensive as your contact list, user count, and hub selection grow, because pricing is tied to contacts and additional limits such as automation credits and messaging allowances (Method HubSpot pricing breakdown, Encharge HubSpot pricing guide).
4. Does RecurPost integrate with CRM tools?
RecurPost integrates directly with many social platforms and focuses heavily on scheduling and reporting rather than acting as a CRM itself. Many teams pair RecurPost with a separate CRM or marketing automation tool rather than expecting it to replace those systems (RecurPost profile). If you want social media to live directly inside a CRM, HubSpot is the more natural choice because the CRM and social tools are part of the same platform (HubSpot CRM, HubSpot social media overview).
5. Which tool gives better AI support for social media content?
In hubspot vs recurpost for AI, HubSpot is stronger if you want AI for copywriting across blog posts, web pages, emails, and social, thanks to tools like the AI content writer, AI social post generator, and Breeze AI assistants (HubSpot AI content writer, HubSpot AI social generator, Breeze AI overview). RecurPost focuses on AI for scheduling, such as choosing best posting times and automating repetitive tasks inside the social calendar, which can be a big time saver if posting consistency is your main challenge (RecurPost automation tools, RecurPost G2 description).
